11 Rules of the Watch
Stylish men know not to wear brown shoes with a black belt, a pre-tied bow tie, or pajamas outside of the house. When it comes to watches people are a little fuzzy about the rules. We often see men wearing a completely inappropriate timepiece for their outfit, or they’re checking the time every five minutes in a meeting.
Knowing the rules of watch-wearing will help you avoid making faux-pas, and they apply to watches that are expensive, inexpensive, casual and formal alike.

Few accessories are as classic as a wristwatch
11. Wear your watch on the wrist that suits you
The old rule of thumb was to always wear a watch on the non-dominant wrist. The reasoning was that it is the opposite of the dominant hand. Don’t let tradition dictate on which hand you wear your watch; wear it where you find it most comfortable.

James Bond wearing a dive watch with a tuxedo
10. Never wear a dive watch with a suit
Just because James Bond did it, doesn’t mean you should. James Bond was a spy who might, in fact, jump into a river in a suit at any moment. As far as we can tell, he’s the only one (besides other actors with endorsement deals with Omega) who should wear a dive watch with a suit. Dive watches are bulky, they don’t fit well under a suit jacket and they are a tell-tale sign that you don’t know the rules of watch-wearing…or that you aspire to have your own theme song. The same way that you wouldn’t wear your sunglasses at night, leave the dive watch for casual wear and pair a simple dress watch with your suit.

Pedro Mendes in navy suit with gray turtleneck sweater, wristwatch and signet ring
9. Wear dark with dark, and light with light
If you’re out during the day consider a lighter colored face such as white or cream. However, at night focus on darker dials such as black, grey or browns. Just like a tuxedo is for evening wear and you wouldn’t wear it to brunch, a dark watch dial should be on your wrist at night, rather than during your 9am tee time at the country cl

Checking your watch in front of others will make them feel like they aren’t a priority
8. Beware the implications of checking your watch
Even though a great watch is one of a man’s ultimate accessories, checking it can have some negative social implications even if that’s exactly the reason you are wearing it!
If you’re on a date, in a meeting, or at a social event, don’t check your watch visibly in front of other people. Just like it’s rude to check your phone at a movie or restaurant, checking your watch shows that you have other things on your mind; things that take precedence over your present company. Unless you’re still young and have a curfew, the only way you should know what time a date is over is when she says goodnight.

A men’s dress watch shouldn’t be worn with a casual, brightly colored short sleeve shirt
7. Pair watches with outfits appropriately
Just as you wouldn’t sit on the beach in a morning coat, you also don’t want to wear your dress watch sailing. Try and match the type of watch you wear to the activity you’re involved in each day. If you’re unsure what you’ll be doing, pair it with your choice of clothes; sport watches with athletic wear, dress watches with business wear, or a simple Timex Weekender with beach wear.

A Rolex Cellini Dress Watch would work with black tie
If you’re invited to a formal event or gathering and the dress code calls for black tie, attitudes have changed about wearing a watch. Historically it is considered impolite to wear a watch, but the rules regarding black tie have softened to accommodate wearing a simple dress watch with a black face and band if you choose. A pocket watch is an alternative. For the rare white tie event, tradition demands that you do not wear a watch at all.
6. Admire other men’s watches from a distance
Just as you would never touch another man’s wallet, don’t expect to handle his watch. For many men the watch is the only piece of jewelry they own or wear, and they take great pride in keeping it dust free, fingerprint free and well polished. It’s perfectly okay to politely ask to see a watch, but don’t expect him to take it off his wrist. If he offers, feel free to accept, but try to handle it as little as possible and never place it on a hard surface where it could get scratched.

An oversized watch will never slide neatly under the cuff